New Feature Offers Convenient and Reliable Price Comparison for Consumers
ATLANTA — A recent Kelley Blue Book report found that 51 percent of car buyers say negotiating a price is the most stressful thing about buying a vehicle1. To address this issue, as well as provide complete price clarity into its vehicle pricing, Carvana, the first complete online auto retailer, announces the incorporation of Kelley Blue Book vehicle valuation data into its online offering. With this new integration, consumers can view the Kelley Blue Book® Suggested Retail Value for all vehicles in Carvana’s inventory.
The integration of Kelley Blue Book vehicle valuation data further enhances Carvana’s goal to introduce complete transparency into its pre-owned vehicle purchase process, allowing consumers to evaluate the price of a Carvana vehicle side-by-side with the Kelley Blue Book Suggested Retail Price. Carvana completely replaces the dealership and accompanying overhead with technology, resulting in an innovative business model, which includes state-of-the-art vehicle photography, next-day delivery and the nation’s first car vending machine. According to Carvana, its vehicles are on average $1,681 less than Kelley Blue Book Suggested Retail Price2.
“Including the Kelley Blue Book Suggested Retail Price into Carvana’s technology platform is a natural fit,” says Ernie Garcia, founder of Carvana. “Consumers experience an honest transaction in a convenient, no-pressure online format. The new feature provides additional price confidence by showing Carvana vehicle prices next to the Kelley Blue Book Suggested Retail Price provided by Kelley Blue Book, one of the most trusted brands in the marketplace.”
The Kelley Blue Book Suggested Retail Price is representative of dealers’ asking prices. It assumes that the vehicle has been fully reconditioned and has a clean title history.
About Carvana
Based in Phoenix, Ariz. and operating out of Atlanta, Ga., Carvana is the first complete online auto retailer that allows consumers to shop, finance and purchase a car entirely online, and have it ready for home delivery or pick-up at the nation’s first vending machine as soon as the next day. The company is backed by more than $1 billion in revenue and more than 20 years experience in the secondary car market. All cars available on Carvana.com come fully covered with a 100-day or 4,189 mile bumper-to-bumper warranty and a 7-day “test own” return policy.